The way hospitals are perceived can have a significant bearing on customer choice, as prospective patients will gravitate to healthcare facilities that have a positive brand identity reflected throughout the space.¹
A healthcare facility can establish strong branding in a variety of ways by incorporating different visual elements, such as floor graphics directing patients to other wings or wall graphics to designate specific spaces.
Many healthcare facilities feature multiple floors, sprawling wings, and winding corridors, making it challenging for individuals unfamiliar with the building to navigate. Wayfinding promotes your brand via wall or floor signage and graphics while simultaneously guiding visitors.
Distinct benefits of strong wayfinding include:
Creating easy-to-read maps and signs lets visitors and patients focus solely on their treatment or spending time with a loved one.
Inside a healthcare facility, your brand can be brought to life and tell a story, and all surfaces can serve as a canvas for graphic films.
The goal should be to create an engaging experience for any patient or visitor that walks through the door. Interior brand opportunities include:
Beyond the hospital walls, there are opportunities to create impactful branding moments.
In a competitive industry like healthcare, branding is becoming increasingly crucial. As a result, it is necessary to differentiate your brand, so that you can stand out from competitors.
For all patients and visitors, the hospital they choose should make them feel safe and confident in their care, and branding has the power to help accomplish that.